The more people I talk to, the more it seems lead generation is changing. More partners are moving away from sharing leads. Competition is growing stronger. Qualified leads are harder and harder to find. How are your lead generation methods working? We want to know what’s happening with you. Take…
Continue Reading....Tag: IT marketing
The Value of a Lifetime Customer
I’ve wondered why so many good technology businesses spend thousands of dollars to get a new customer and then after the first project they tend to forget these clients and are off to chase the next big potential client. With the cost of a sales meeting with a new client…
Continue Reading....Building a Community of Extraordinary Partnerships
Our mission on this blog, Extraordinary Partnerships, is to share with you some of the best technology marketing strategies and partnership practices currently available. So far, we’ve been doing this using content from some of the best marketers out there, as well as presenting our own point of view. We’re…
Continue Reading....When Less Is More
Multitasking to achieve more is a bad idea. Studies have shown trying to accomplish more than two things simultaneously leads to increased errors. Are you one of the many trying to increase your income by working later and later? Are you returning work calls and finishing a presentation while at…
Continue Reading....When Less Is More, Part 2
What kind of value do you put on your time? Everyone has the same number of hours in the day, but why do some people seem to get so much more from their time? It’s because they recognize the value of their time and invest it in high pay-off activities,…
Continue Reading....Social Media: A Massive Opportunity for SMB B2Bs
This week’s guest blogger on Market Leadership Journal is Bob Leonard of acSellerant. I’m pleased to introduce Bob to the readers of the Extraordinary Partnerships blog. I thought his insights on using social media might be helpful to all of you. I learned about Bob while working on a project…
Continue Reading....Finding & Recruiting Your Million Dollar Partners
I get calls from prospective clients asking me to come in and take a look at their partnership programs. I know I’ve talked about making sure you’ve given thought to what you want to accomplish with your partners and making sure you give them the right materials and support. What…
Continue Reading....What every CEO needs to know about Flash Mobs and Leadership
We’ve had many great guest bloggers on the Extraordinary Partnerships. Our goal is to bring you the best thinking on the technology business and partners as it becomes available. With my business, I have the opportunity to meet a lot of fascinating people. While working on a project with a…
Continue Reading....The Qualities of a Skillful Leadership
For the SMB technology leaders starting your week out right is critical to your success. Investing in yourself will pay more dividends than any where else you can invest your time and money. Becoming a better leader will provide you incredible opportunities for you, your family and your employees. Today…
Continue Reading....Does Your Marketing Convert Leads to Customers?
I work with a lot of software companies on marketing assessments, evaluating just where they are in their marketing efforts and what they have to do to get where they want to be. Many companies are struggling to follow up on leads and increase their sales. One of the things…
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