The recent success of The Avengers has got me thinking about what elements we might use to help our writing get and keep our stakeholders engaged in our causes and, ultimately, our organizations. I will share what Stan Lee’s been doing to engage his readers and viewers for over 50…
Continue Reading....Tag: CMO
A Gold Mine of Information…Paid For in Full
Author Keith F. Luscher When targeting market prospects in your job hunt or for a targeted, value-based outreach, one of the biggest challenges is researching your prospect list. Let’s say you are in B2B sales, and you want to reach out to wholesale distributors of durable goods with twenty to…
Continue Reading....The Conclusion of Four Steps to Success!
Four Steps to Success! Part 2 This two part article by Jim Rohn reminds all of us that success is within our grasp, we just have to break it down into smaller steps. The first two steps were explained in Part 1 of this article. Part 2 outlines for the…
Continue Reading....Four Steps to Success!
We can all achieve success. Sometimes, though, getting to success seems overwhelming. This two part article by Jim Rohn reminds all of us that success is within our grasp, we just have to break it down into smaller steps. The first two steps are explained in Part 1 of this…
Continue Reading....The Qualities of Skillful Leadership
by Jim Rohn If you want to be a leader who attracts quality people, the key is to become a person of quality yourself. Leadership is the ability to attract someone to the gifts, skills, and opportunities you offer as an owner, as a manager, as a parent. I call…
Continue Reading....If Selling, Listen to the Symptoms
by Ron White ‘Doc…I got this cough.’ ‘Is it a light cough?’ ‘No Doc it is a deep hacking cough like this….KUUH… KUUH’ ‘Okay, anything else?’ ‘Yeah, I got the shivers and this red bumpy rash.’ ‘Oh, well you have got the Jungle hemoglobin neuro-cardio virus. Take these pills for…
Continue Reading....Is Everyone in Your Business Market Driven?
I’m sure you get calls every day from people you don’t know about things you don’t need. What happens when a company invests their cash into marketing and advertising programs, but then doesn’t tell everyone on the team about the new programs? In the past, I ran marketing for a…
Continue Reading....If You’re Not Screwing Up, You’re Fired.
Most people in their jobs or client relationships worry about “getting fired” for making mistakes. Indeed, we all make them—and as Alan Mooney, a close friend and work colleague likes to put it: if we aren’t making mistakes, then something is wrong. In fact, he sums this policy up in…
Continue Reading....Why the Right Words Matter
As I was looking through my bookshelves for a particular reference, I came across my very first sales training book, How to Master the Art of Selling, by Tom Hopkins. I pulled it off the shelf and starting thumbing through it. I had gone to see Tom Hopkins speak and…
Continue Reading....How to Be a Transformational Leader
In the two previous parts of this article, Brian Tracy talked about the myths of communication, as well as the communication process and the elements of face-to-face communications. This part focuses on the importance of preparing for your communications. As a leader, your communications need to influence and persuade the…
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