In the two previous parts of this article, Brian Tracy talked about the myths of communication, as well as the communication process and the elements of face-to-face communications. This part focuses on the importance of preparing for your communications. As a leader, your communications need to influence and persuade the…
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Getting Your Ideas Across
As you learned in the first part of this article, there are several myths regarding communications. The first is that if you’re talking you must be communicating. The second, you’re either born with communications skills or not. Both of these myths are wrong. Communication requires more than just stating your…
Continue Reading....How to Move People With Your Ideas
Although most of us talk on a regular basis, communication is a difficult and necessary skill. You need to communicate with people in all walks of life, from your banker and board members to your staff. Worthwhile communications means that everyone you interact with understands what you are saying and…
Continue Reading....Boost Your Callback Rate in Three Steps
Okay, I am going to start with a confession here—if you are reading this article thinking that you are going to learn how to increase the rate at which prospects call you back, then I have deceived you. First, let’s re-emphasize a point from a previous article (“Accept it Dude,…
Continue Reading....Four Emotions that Can Lead to Life Change Part 2
On Monday, I posted the first part of Jim Rohn’s article on the four emotions that can lead to your desire to change your life. This posting is the second half of the article, sharing the other two emotions that cause you to do something when you reach that fork…
Continue Reading....The Four Emotions that Can Lead to Life Change
Have you ever heard the phrase that people make decisions based on emotion and justify them with logic? This has been proven in study after study. In the technology business we all want to be considered rational, logical people, so we try to downplay the role emotions make in our…
Continue Reading....Stay Focused on the Big Picture
In challenging times many leaders focus on the small details involved in their business when their next great growth opportunities are found in looking out at the big picture. I first learned about Harvey Mackay from my first executive mentor Dave Sgro who shared his now famous Mackay 66 process…
Continue Reading....Increasing Marketing Success through Better Customer Service
Marketing, target marketing, and lead generation get a lot of press these days. Do a search on Google for lead generation, you get over 13 million results. I work with software and technology companies to get the most out of their marketing, so I know how much emphasis there is…
Continue Reading....Taking Smart Risks
All of life is a risk of some kind. Whenever you engage in any action where the outcome is uncertain, for any reason, you are taking a risk. You take a small risk when you drive to work or walk across the street. You take a larger risk when you…
Continue Reading....Understand Your Market, Improve Your Relationships, Build Your Sales
Extraordinary Partnerships take place all over in the technology and software business, between you and your suppliers, you and your distributors. The most important partnerships are between you and your customers. How do you create and sustain extraordinary partnerships with your customers? Through targeted marketing. Targeted marketing isn’t a new…
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