Extraordinary Partnerships take place all over in the technology and software business, between you and your suppliers, you and your distributors. The most important partnerships are between you and your customers. How do you create and sustain extraordinary partnerships with your customers? Through targeted marketing. Targeted marketing isn’t a new…
Continue Reading....Tag: software lead generation
Are you keeping up with new lead generation strategies?
My publication Market Leadership Journal is conducting a lead generation survey to uncover what’s changing in lead generation. Changing times call for changes in how you find your best clients and how they find you. Our survey will uncover how many SMB businesses are finding new clients. This survey will…
Continue Reading....How Has Lead Generation Changed?
Most businesses are feeling a change in lead generation. Many factors are impacting lead generation: • A flat economy • Social media • Spam regulations • Limited resources • Increasing postage Some say lead generation has changed. Others are saying lead generation is dead. What’s happening with your lead generation…
Continue Reading....Does Your Marketing Convert Leads to Customers?
I work with a lot of software companies on marketing assessments, evaluating just where they are in their marketing efforts and what they have to do to get where they want to be. Many companies are struggling to follow up on leads and increase their sales. One of the things…
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