I work with many financial advisors on their marketing. As we start planning for 2019, we try to uncover what they have done well. Simply put, what works. We also look for potential opportunities to expand their business. One of my clients has been in business for years, recognized as…
Continue Reading....Category: Customer engagement
Do You Have a Digital Engagement Strategy?
Your best clients see thousands of messages every day both in publications and online. What makes your message stand out from the crowd? Do you have a digital engagement strategy?
Continue Reading....What Can Apple Teach You about Your Clients?
Steve Jobs was an amazing salesperson. He was a master of the art of connecting with customers and clients not only on the small screen, but also on the bigger platforms during his new product roll outs. How Steve and Apple changed what we expected from a leadership brand.
Continue Reading....Can You Lead the Micro Business Leadership Revolution?
How many of you would like to have even more impact on your communities? Microbiz leaders lead a large portion of smaller businesses around the world. Many times their impact far exceeds larger organizations in how business is changing, evolving, and growing. Many of the successful business leaders I know…
Continue Reading....How to Get Your First Sale from Clients Faster!
How do you add better clients in less time? Every successful entrepreneur I’ve ever met has had one problem in common during their businesses growth stage. They all believed that their sales were not coming as fast as they needed to be to grow a successful organization. Why is this…
Continue Reading....What key issues motivate your clients to buy?
Over the past several weeks we’ve talked about finding the right client and the best executives to work with in your client’s organization. Today we talk about how you can proactively develop clients faster by understanding their key issues and challenges. Successful selling today requires applying your team’s unique capabilities to…
Continue Reading....How CEOs Can Use Social Media to Increase Sales!
How can a CEO decide if social media is worth their organization’s time? What makes social media such a powerful tool to help you grow you your business? What are successful midmarket organizations doing to stand out from their competitive markets? The biggest challenge I find when talking with executives…
Continue Reading....Can These Tools Start Increasing Your Social Selling Results?
Last week I talked about how social selling is changing the selling landscape for Strategic and Key Accounts. Today, I share several tools that can help you get more out of the time you’re investing in social selling. I spend 45 minutes a day on social selling activities. It has…
Continue Reading....Lead by Telling the Story of Where You Are Going
“We’ve never had a policy manual. The way we pass along our values is to sit around the campfire and share stories.” That’s the CEO of a $1.3 billion company talking. Elizabeth Weil, in Fast Company magazine, interviewed many business leaders about the power of storytelling. “Leadership is about change,”…
Continue Reading....Do You Have the Right Mindset for Social Media?
Are you using social media to promote your cause? How do you decide if social media can provide you a connection to your key stakeholders? How important is it to engage and empower your stakeholders using social media? How do you overcome being overwhelmed with social media?
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