The blog Market Leadership Journal is conducting a lead generation survey to uncover what’s changing in lead generation. Changing times call for changes in how you find your best clients and how they find you. This survey uncovers how many SMB businesses are finding new clients. The survey covers the…
Continue Reading....Tag: IT Sales
Take the Market Leadership Journal Lead Generation Survey Today
The more people I talk to, the more it seems lead generation is changing. More partners are moving away from sharing leads. Competition is growing stronger. Qualified leads are harder and harder to find. How are your lead generation methods working? We want to know what’s happening with you. Take…
Continue Reading....The Value of a Lifetime Customer
I’ve wondered why so many good technology businesses spend thousands of dollars to get a new customer and then after the first project they tend to forget these clients and are off to chase the next big potential client. With the cost of a sales meeting with a new client…
Continue Reading....Building a Community of Extraordinary Partnerships
Our mission on this blog, Extraordinary Partnerships, is to share with you some of the best technology marketing strategies and partnership practices currently available. So far, we’ve been doing this using content from some of the best marketers out there, as well as presenting our own point of view. We’re…
Continue Reading....When Less Is More, Part 2
What kind of value do you put on your time? Everyone has the same number of hours in the day, but why do some people seem to get so much more from their time? It’s because they recognize the value of their time and invest it in high pay-off activities,…
Continue Reading....Social Media: A Massive Opportunity for SMB B2Bs
This week’s guest blogger on Market Leadership Journal is Bob Leonard of acSellerant. I’m pleased to introduce Bob to the readers of the Extraordinary Partnerships blog. I thought his insights on using social media might be helpful to all of you. I learned about Bob while working on a project…
Continue Reading....What every CEO needs to know about Flash Mobs and Leadership
We’ve had many great guest bloggers on the Extraordinary Partnerships. Our goal is to bring you the best thinking on the technology business and partners as it becomes available. With my business, I have the opportunity to meet a lot of fascinating people. While working on a project with a…
Continue Reading....Does Your Marketing Convert Leads to Customers?
I work with a lot of software companies on marketing assessments, evaluating just where they are in their marketing efforts and what they have to do to get where they want to be. Many companies are struggling to follow up on leads and increase their sales. One of the things…
Continue Reading....How to Track Your Best Clients and Partners
I read a lot of books to stay current with what’s going on, or even to disagree with the point of view presented. Frequently, something written resonates with what I see happening or believe makes a huge difference in business. Right now, I’m reading Andrew Sobel’s book All for One.…
Continue Reading....What’s the Purpose of Your Partnership?
There are certain truths in business. People have written entire books on the subject. But some of those truths bear repeating on a regular basis. In the stress and work of getting sales in your software or technology company, it’s easy to forget what you’re trying to accomplish. While a…
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