The Courage to Stand Alone

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Serving leaders need new strategies to succeed today.

How do you develop the courage to stand alone? Its critical for serving leaders not to be caught up in the daily challenges that their organizations’ face. Serving leaders today are confronted by a number of problems as we continue to help our organizations grow and prosper. It is comfortable to take the easy path and not correct critical issues in our organizations. I thought it would be helpful to share what I’ve learned over the past 30 years about how to take your life and organization to the next level. I’ve learned these life changing strategies from my best employers, clients and partners. If you choose to employ these three strategies in your life, it will require courage and boldness on your part.
The first strategy is to become a leader. People in challenging times are looking for leaders. If you hope to create the success you want in your life you must be willing to stand for what you believe. It’s easy to try to become a follower of others in the industry in challenging times. Going along with the crowd will not provide you with the success you desire. You must stand for what you believe and advocate why what you believe is the best course of action for you and your organization. How would you define leadership in your market? Would this position in the market allow you to use your own strengths, gifts, and life experiences?

The second strategy is being willing to see opportunities where others see only challenges. Many great organizations have been founded during tough times because people like you chose to seize new opportunities instead of seeing only difficulties. Moving first can provide you with the needed edge to create a breakthrough organization. Times of change like we see today create trials but also incredible opportunities for the person who is positive about managing change and willing to take risks. You must train yourself to see opportunities and then ask yourself how you might leverage your resources to seize these new opportunities.
There are many additional resources available to you during these trying times. To seize opportunities, you need to develop better judgment and decision making capabilities. I’ve seen many entrepreneurs successfully add great people and businesses to their organizations during economic downturns. These mergers and acquisitions have helped their organizations achieve breakthroughs that their old organizations could only dream of.

The third strategy is not to do what others do. Look at how your peers do business and decide if they are doing it the best way. It’s easy to go along with the crowd on big trends. The question is, do these new trends serve your ultimate purpose? Will they resonate with the people in your markets? If you do what everyone else does, you get average results. You’re one of the crowd. Many of my best clients have made a good living by being contrarians. When their market leaders go one way, they go the other. If low price is the key strategy for their industry they charge more, significantly more. They have discovered that in a price war ultimately nobody wins. So for their small businesses, they choose to spend more time creating an incredible experience for their clients than trying to uncover the ways to produce a cheaper service. Most of my best clients have decided to create many of the more expensive products and services for their markets. They believe it’s a more sustainable business model. Judging by their results today and the recessions they grown through in the past they are on the right path.

Over the next several blogs we will discuss each of these strategies in more detail. I will share with you different ways of succeeding in challenging times.

About the Author

Tripp Braden partners with entrepreneurs and senior executives on their high engagement C-Suite communication and content marketing strategies.

He believes client education is the best way of building trust and long term sustainable growth.

His consulting practice focuses on second stage entrepreneurs, technology organizations, and senior level business executives. Tripp partners with clients to develop high impact C-Suite communication and account based marketing strategies.

If you’re interested in learning more, contact Tripp at or send him an invite on LinkedIn. You can find Tripp’s business growth blog at Market Leadership Journal.

Tripp Braden – who has written posts on Empowering Serving Leaders.

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