As we celebrate the life of Dr. Martin Luther King Jr. today, I thought I might share several strategies he used to connect his cause to people. He was an incredible orator and visionary. His commitment to nonviolence was amazing given the odds he faced. It’s no wonder he’s the…
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Say “Thank You” with a Story
You’re a charitable person. Let’s say you gave large donations to three organizations. One of them sends you a one-line acknowledgement for tax purposes. Another sends you a form letter that begins “On behalf of the Busy Community Organization, thanks for your donation of $____ made on December 29.” The…
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