“We’ve never had a policy manual. The way we pass along our values is to sit around the campfire and share stories.” That’s the CEO of a $1.3 billion company talking. Elizabeth Weil, in Fast Company magazine, interviewed many business leaders about the power of storytelling. “Leadership is about change,”…
Continue Reading....Tag: Dennis Fischman of Communicate! Consulting
Serving Leaders Make Someone Else the Hero of the Story!
Here’s a problem leaders face every day. You want to get something done. It will take everyone in your organization to do it. How will you get them pulling in the same direction? You could go around and have a heart-to-heart with each person in the organization. You could explain…
Continue Reading....Leaders, Want Your Most Urgent Questions about Social Media-Answered?
Here’s a question I often hear as a communications consultant. Is it a question you’d ask? Would you like to hear the answer? “My nonprofit organization is on Facebook and Twitter and even Instagram, but we don’t really know why. Everybody’s doing it, I guess. But what can we get…
Continue Reading....Say “Thank You” with a Story
You’re a charitable person. Let’s say you gave large donations to three organizations. One of them sends you a one-line acknowledgement for tax purposes. Another sends you a form letter that begins “On behalf of the Busy Community Organization, thanks for your donation of $____ made on December 29.” The…
Continue Reading....Be Kind. Always
This is a more personal message than I usually post, and I hope you will take it to heart. You may have seen the message floating around Facebook. “Everyone you meet is fighting a battle you know nothing about. Be kind. Always.” I can tell you that the message is…
Continue Reading....How Nonprofits Can Empower Their Stakeholders Through Social Media!
Want to know what you stakeholders are thinking without investing thousands of dollars for focus interviews? How do you find out what your best stakeholders are interested in? When I did business intelligence in the 1990’s, my clients invested hundreds of thousands of dollars to find out key information on…
Continue Reading....Bringing New Board Members on Board
You’ve been wooing her for months, and finally she says yes. Congratulations! You have a new Board member. What does your Board member need to know, and how will he or she find out? Of course, you should share official documents. For nonprofits, those might include the by-laws, descriptions of…
Continue Reading....Your Most Valuable Asset is Something You Don’t Own
Workers walked out at seventy Market Basket supermarkets in June. Today, they are going back to work on their own terms. The majority shareholders have agreed to sell their stake in Market Basket to the once-and-future CEO, Arthur T. Demoulas. That was the workers’ sole demand. Why did Market Basket…
Continue Reading....Make Your New Hire the Hero of Your Story
You posted the position. You read a pile of resumes. You interviewed a gaggle of candidates. You picked somebody who seems perfect. Now it’s her first day on the job. How do you bring her onboard? Yes, of course, you introduce her to her colleagues and show her where the…
Continue Reading....Are You Writing Memos When You Should Be Telling Stories?
How do you connect with your community? Stories are a great way to move people to action this week Dennis Fischman of Communicate! Consulting shares his secrets to telling great stories. His tips will help you become a better storyteller. Please share this with your communities if they are trying…
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