So how did you set up your partnering program? Was it an executive decision made because your company needed sales in a hurry and getting partners was the fastest way to do it? Or did you already have a small direct sales force, but you thought it would be easier…
Continue Reading....Author: Tripp Braden
Tripp Braden partners with entrepreneurs and senior executives on their high engagement C-Suite communication and content marketing strategies.
He believes client education is the best way of building trust and long term sustainable growth.
His consulting practice focuses on second stage entrepreneurs, technology organizations, and senior level business executives. Tripp partners with clients to develop high impact C-Suite communication and account based marketing strategies.
If you’re interested in learning more, contact Tripp at tbraden@marketleadership.net or send him an invite on LinkedIn. You can find Tripp's business growth blog at Market Leadership Journal.
Do You Have Vendors or Partners?
If you have a channel partnership program, you may say that you have lots of partners. When you’re referring to them in conversation or meetings, do you call them partners or vendors? It’s seems like a little thing, but words are powerful. A partner is someone you work with, cooperating…
Continue Reading....Secrets to a Successful Partnership
Secrets to a Successful Partnership While I was out surfing the web the other day, I came across a page about the secrets of a successful marriage. As I read the article, I started thinking that a successful channel partnership has a lot in common with a successful marriage. When…
Continue Reading....Snow Daze
I don’t know about your part of the country, but central Ohio got hit with another helping of snow last night. We’re certainly not weather wimps, but this winter has taken a toll. Schools are out, businesses have been closed, and everyone is trying to dig out, again. This kind…
Continue Reading....Looking Forward
This is the time of year when we look at ourselves and reflect. Are we going in the direction we want to travel in? Sometimes, we may be heading generally in the right direction, but we need some slight corrections. A lot of people have also been sharing their thoughts on…
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