How do you leverage trends in strategic marketing to take your business to the next level in 2021? This has been a challenging year for many businesses. Many of my smaller clients and family businesses have struggled. Many businesses had to change their go to market strategies to maintain and…
Continue Reading....Tag: Strategic Marketing
How Entrepreneurs Can Leverage Their Marketing Efforts to Grow!
How do you leverage yourself to grow your business faster and more profitably? Last week, we talked about several secrets every new entrepreneur should know to build a successful business. This week, we share two secrets that could be worth millions of dollars to your personal business over the next…
Continue Reading....What’s the Big Idea?
People are overwhelmed today. The average person may see over 30,000 different messages every day. So, how can your nonprofit get your best stakeholders’ attention and hold it? My recommendation is begin creating and sharing bolder messages. I recently saw an interview with Michael Reagan talking about how his father,…
Continue Reading....Hulk Will Smash and Other Great Marketing Secrets!!
The recent success of The Avengers has got me thinking about what elements we might use to help our writing get and keep our stakeholders engaged in our causes and, ultimately, our organizations. I will share what Stan Lee’s been doing to engage his readers and viewers for over 50…
Continue Reading....Does Your Nonprofit Marketing Need Heroes?
In my last posting, I talked about how Stan Lee can help you create better stories by adding drama to your storytelling style. In this posting I’ll share with you how Stan Lee has created many modern heroes with his writing. How did Stan Lee and his artistic teams keep…
Continue Reading....A Final Lesson On Leadership From Steve Jobs
With Steve Jobs announcing his resignation from Apple, I want to take a look at one of his final lessons. Knowing Steve Jobs, the title may be premature. The man has made more comebacks that anyone can keep track of, but it seems like a good time to reflect on…
Continue Reading....Can you make a difference in the world?
I’ve been involved with non-profits for the past 25 years. When given a chance to make a difference, I’m always willing to jump in. It’s not because I think I’m always the best person but because it provides me with an incredible opportunity to serve and help others. The benefits…
Continue Reading....“Up Your Cashflow by Next Week: 13 Ways to Have a SALE!”
by Alexandria K. Brown, “The E-zine Queen” Nothing gets people buying products or programs like a special promotion –online or offline. Now, if you’ve never done this before, you may already be thinking, “I can’t have a sale on my products or services. That’s sooo cheesy!” Au contraire, mon frere.…
Continue Reading....If You’re Not Screwing Up, You’re Fired.
Most people in their jobs or client relationships worry about “getting fired” for making mistakes. Indeed, we all make them—and as Alan Mooney, a close friend and work colleague likes to put it: if we aren’t making mistakes, then something is wrong. In fact, he sums this policy up in…
Continue Reading....Boost Your Callback Rate in Three Steps
Okay, I am going to start with a confession here—if you are reading this article thinking that you are going to learn how to increase the rate at which prospects call you back, then I have deceived you. First, let’s re-emphasize a point from a previous article (“Accept it Dude,…
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