Are You Using Your Strengths?

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I do a lot of work with technology entrepreneurs, coaching them on how to use their strengths more effectively. It always amazes me that such intelligent, goal oriented people such as entrepreneurs still believe that to be a well-rounded person you have to use your weaknesses. I’m here to say that it’s not necessary and it’s a waste of time.

Many of the people I work with aren’t even aware of what they’re strengths really are. Just because the job you’ve been doing requires an attention to detail doesn’t mean that one of your strengths is an attention to detail. It may be what you’re doing, but it’s not playing to your strengths. It’s like using the wrong hand to eat. If you do it long enough, you can learn to get food to your mouth, but you won’t reach the proficiency of using your dominant hand.

When you’re not using your strengths on a regular basis, you can overcompensate when you do use them. My wife is fond of saying a weakness is a strength that’s pushed too far. So determination becomes unyielding stubbornness and order becomes overbearing control.

It’s important to know what your strengths really are, because it allows you to build a team around you that supports what you do extremely well, as well as allowing your team to excel using their strengths. For example, one of my strengths is strategic thinking. My wife, who works for me, is very tactical. We make a very good team.

There are a number of assessments available to determine what your strengths are. Many of my clients have used the Strengths Finder 2.0 book. I strongly urge you to find out what your strengths truly are and watch your business grow as a result.

About the Author

Tripp Braden partners with entrepreneurs and senior executives on their high engagement C-Suite communication and content marketing strategies.

He believes client education is the best way of building trust and long term sustainable growth.

His consulting practice focuses on second stage entrepreneurs, technology organizations, and senior level business executives. Tripp partners with clients to develop high impact C-Suite communication and account based marketing strategies.

If you’re interested in learning more, contact Tripp at or send him an invite on LinkedIn. You can find Tripp’s business growth blog at Market Leadership Journal.

Tripp Braden – who has written posts on Empowering Serving Leaders.

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