How to Develop Better Partner Communications

It seems like everyone is talking about social media these days.  To communicate with your partners, to keep in front of prospects, it’s all about using the new social media.  And we all know that the key to successful partnerships is communication.  But aren’t we getting a bit out of hand here? 

I’m not an antisocial media guy.  I think it’s a great tool.  I’m just saying you shouldn’t abandon other, more traditional marketing methods in your rush to get to social media.  Marketing is still about choosing the best tool to accomplish your goal.  There’s a very old saying that if all you have is a hammer, you see the world as full of nails.  Social media is one more tool in your toolbox, not the only one. 

All of your marketing tools have pros and cons.  Social media is no exception.  It’s excellent for immediate, ground-breaking communications.  You can quickly monitor what people are saying about your company and respond to those comments.  No doubt about it, monitoring and adding to social media postings can prevent a public relations nightmare.  But social media is ephemeral.  Tweets and postings are overwritten by new tweets and postings at incredible speed.  People rarely go back to see what was being talked about before they signed on.  How do you make certain that your partners have seen a message you sent or have all of the information needed?

Not all marketing is of the “here today, gone tomorrow” variety.  There is information you want to have available to your partners, clients, and prospects on a regular basis.  You want to keep your name in front of your partners. You want to provide information they need to present your solution to their customers.  Social media may not be the best tool to accomplish those tasks.  In the next few blog postings, I’d like to explore some of the more traditional marketing tools and how to use them in new ways.  I’d be very interested in hearing how you’re using old tools in new ways.  Let me know!

Tripp Braden is a marketing consultant who specializes in developing seven figure partnerships.  Discover how to grow your company through extraordinary partnerships by visiting where you can find resources and products to increase your success.

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