by Axel Schultze So here is an interesting story of a security products company that is using social media – no, not in marketing – but in sales. Sales teams have always been the key connector to the customer base. But in the last few years sales got in trouble…
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Understand Your Market, Improve Your Relationships, Build Your Sales
Extraordinary Partnerships take place all over in the technology and software business, between you and your suppliers, you and your distributors. The most important partnerships are between you and your customers. How do you create and sustain extraordinary partnerships with your customers? Through targeted marketing. Targeted marketing isn’t a new…
Continue Reading....Does Your Marketing Convert Leads to Customers?
I work with a lot of software companies on marketing assessments, evaluating just where they are in their marketing efforts and what they have to do to get where they want to be. Many companies are struggling to follow up on leads and increase their sales. One of the things…
Continue Reading....How to Track Your Best Clients and Partners
I read a lot of books to stay current with what’s going on, or even to disagree with the point of view presented. Frequently, something written resonates with what I see happening or believe makes a huge difference in business. Right now, I’m reading Andrew Sobel’s book All for One.…
Continue Reading....Are You More Or Less Effective Than You Were a Year Ago?
Are You More Or Less Effective Than You Were A Year Ago? http://shar.es/ml9fa Do Market Leaders manage their time? #Xeesm Dan S. Kennedy shares his insights on how small technology business leaders can be more effective with their time. Dan asks several provocative questions to consider when using new technology…
Continue Reading....Can Leadership Change the Way You Sell Technology?
In the April 2010 issue of CRN Magazine, Kelly Damore shares the fact that in 2009 Mark Hurd, HP CEO, met with roughly 3,000 CIO’s in 2009 and is expected to exceed that number in 2010. Now that I have your attention, let’s talk about why this matters to your…
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