Author: Tripp Braden

Tripp Braden partners with entrepreneurs and senior executives on their high engagement C-Suite communication and content marketing strategies. He believes client education is the best way of building trust and long term sustainable growth. His consulting practice focuses on second stage entrepreneurs, technology organizations, and senior level business executives. Tripp partners with clients to develop high impact C-Suite communication and account based marketing strategies. If you’re interested in learning more, contact Tripp at tbraden@marketleadership.net or send him an invite on LinkedIn. You can find Tripp's business growth blog at Market Leadership Journal.

The Four Emotions that Can Lead to Life Change

September 13, 2010 - Tripp Braden

Have you ever heard the phrase that people make decisions based on emotion and justify them with logic? This has been proven in study after study. In the technology business we all want to be considered rational, logical people, so we try to downplay the role emotions make in our…

Stay Focused on the Big Picture

September 9, 2010 - Tripp Braden

In challenging times many leaders focus on the small details involved in their business when their next great growth opportunities are found in looking out at the big picture. I first learned about Harvey Mackay from my first executive mentor Dave Sgro who shared his now famous Mackay 66 process…

The Champion Within: Allowing Setbacks to Spur You On

September 7, 2010 - Tripp Braden

by Denis Waitley The knowledge era’s new leaders, many of whom are immigrants and women, are managing change by conceiving innovative organizations and novel ways to attract and motivate employees. They are learning to be proactive instead of reactive, and to appreciate the full importance of relationships and alliances. They…

Increasing Marketing Success through Better Customer Service

September 2, 2010 - Tripp Braden

Marketing, target marketing, and lead generation get a lot of press these days. Do a search on Google for lead generation, you get over 13 million results. I work with software and technology companies to get the most out of their marketing, so I know how much emphasis there is…

Taking Smart Risks

September 1, 2010 - Tripp Braden

All of life is a risk of some kind. Whenever you engage in any action where the outcome is uncertain, for any reason, you are taking a risk. You take a small risk when you drive to work or walk across the street. You take a larger risk when you…