Where Most New Product Launches (But Not Apple’s) Go Wrong – Our Editors – Harvard Business Review: http://bit.ly/bRBN62 Knowing how to introduce a new product or service can spell the difference between a great SMB technology company and a good SMB Technologycompany.

About the Author
Tripp Braden partners with entrepreneurs and senior executives on their high engagement C-Suite communication and content marketing strategies.
He believes client education is the best way of building trust and long term sustainable growth.
His consulting practice focuses on second stage entrepreneurs, technology organizations, and senior level business executives. Tripp partners with clients to develop high impact C-Suite communication and account based marketing strategies.
If you’re interested in learning more, contact Tripp at tbraden@marketleadership.net or send him an invite on LinkedIn. You can find Tripp’s business growth blog at Market Leadership Journal.
Tripp Braden – who has written 2185 posts on Common Sense Leadership.